Regeneration

White River Place

Thursday 29th October 2009 seen the launch of the most exciting retail development Cornwall has ever seen. White River Place has transformed St Austell into a major shopping and leisure attraction, serving 250,000 residents and 1.5 million tourists every year.

The £75m town centre regeneration scheme houses a new 4 screen state of the art cinema, new shops, bars, cafés and restaurants, as well as an underground 550 space car park and 69 apartments. With stunning design, relaxed open styling and contemporary architecture, White River Place is more than just a place to shop, it’s a vibrant town to meet, eat and browse all day long. After hours, a continential cafe culture, integral apartments and four screen cinema will add life and soul long into the evening.

Shops already open for business are HBOS, Wilkinson, Bon Marche, New Look and Peacocks with Frankie and Bennies open for business within the White River Cinema Complex. More recently and newly opened are Rowes the Bakers, Superdrug and Game.

St Austell
St Austell
St Austell
St Austell

The South West Regional Development Agency (SWRDA) invested a total of £31.5 million in the project, with the remainder coming from a private development company White River Developments Ltd.
Sir Robert McAlpine was the main contractor of White River Place. They commenced on site in October 2007 and up to 200 people were employed during the construction phase and the RDA ensured that local materials and labour were used wherever possible. This means tens of millions of pounds of the scheme’s costs was recycled into the Cornish economy. When fully complete the scheme is expected to employ between 500 and 700 people.

For more information on visit White River Place.